In the digital world where millions of articles, videos, blog posts and social media updates are published each day, it’s important to grab attention from your audience with a headline that entices them to read your content. A great headline is the first thing that readers see and a strong one can make all the difference in your content’s click-through rates, shares and overall engagement.
Breaking Open Norms
Breaking out of a normal trend or belief by presenting an opposing view or opinion can generate interest in your article. This type of headline works well for content that’s time-sensitive or newsworthy.
How To Headlines
Showing the value in your content by providing a clear how-to guide can attract reader’s attention. Examples include “How to ace your job interview” or “How to raise money for Ukraine.”
Question Headlines
Questions capture the reader’s curiosities and prompt them to click for an answer. They work particularly well on social media where people are accustomed to a quick, scannable format.
Power Words
Last but not least, using power words like best, ultimate, only, guaranteed can elicit interest from your readers. This is especially effective if the reader has a particular pain point that you can solve.
When writing your next headline, consider these tips to create a piece of copy that stands out on the page or in search results. Then, test out the impact and benefits of different types of headlines to find the best formula for your audience.
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