Current global economic conditions are influenced by various interrelated factors, including government policies, market dynamics and social change. Challenges faced by the world economy include high inflation, trade tensions, and the impact of climate change. Meanwhile, there are also emerging opportunities, especially in the technology and renewable energy sectors. High inflation has become a major issue in many countries. The increase in prices of goods and services affects people’s purchasing power and causes uncertainty in investment. Central banks around the world, including the US Federal Reserve and the European Central Bank, have responded by raising interest rates. This aims to stabilize the economy, but can also slow growth. Companies in the retail and manufacturing sectors must adapt to more flexible and efficient pricing strategies to maintain their market share. Trade tensions between major countries, such as the US and China, are also a significant challenge. Imposed tariff policies can disrupt global supply chains, cause increased production costs, and reduce company profits. However, on the other hand, this encourages companies to consider diversifying production locations. Developing countries, especially in Southeast Asia, can take advantage of this by attracting foreign direct investment (FDI) that moves in search of more competitive production costs. The impact of climate change adds complexity to global economic conditions. The extreme weather crisis and the need to switch to cleaner energy sources have created new opportunities. The renewable energy sector, such as solar and wind power, is experiencing rapid growth. Countries that invest in green infrastructure and clean technologies have the potential to enjoy sustainable economic growth and new jobs, creating new industries in the global market. Digital transformation is also one of the factors driving growth. Companies that adapt to new technologies, such as artificial intelligence and data analysis, can increase productivity and efficiency. E-commerce is increasingly popular, providing opportunities for small businesses to reach consumers around the world. A data-driven approach allows companies to understand consumer behavior, facilitating more targeted product innovation. In a geopolitical context, political stability in various countries plays an important role in maintaining economic growth. The rise of populism and nationalism can influence economic policy, which in turn influences international trade relations. However, international collaboration is becoming increasingly vital to face global challenges such as the health crisis and climate change. Innovation in the health sector also provides opportunities. Post-COVID-19 pandemic, investment in research and development of vaccines and new therapies is increasing. This opens up new markets in the healthcare and pharmaceutical industries, while increasing awareness of the importance of global health. By leveraging technology, adapting to market changes, and anticipating existing challenges, countries and companies can find ways to grow in ever-changing global economic conditions. These opportunities and challenges, if managed well, will shape a more inclusive and sustainable world economic future.